This bit of kit is integrated into a skull cap (a headband version is in the works) and displays the force sustained by head impacts on an LED display that sits at the back of the neck.
At 4pm the seething hordes of the geek media were let in to swarm around buffet tables groaning with free food and bars serving equally free booze. Somewhere amidst the platters of shrimp and beef skewers there were selected brands showing their products at very many small stands.
CES is now a curious circus, notable as much for some of the biggest names in tech that choose to be absent: AppleFruit, record label, world dominator in the slick boy's toys department, GoogleStarted life as a mere search engine; now hell bent on world domination. More PhDs work for Google than any other single organisation and they're determined to know everything about everyone. For some reason Google thinks this inside info will help them and their chums sell us more stuff., Amazon.
Users of social networks reveal far more about themselves than they should or that they are aware of and that in doing so they put themselves where the law, which has been tortoise-slow to try and get to grips with the new electronic age, cannot help them.
The HP website assures us that Windows 7 is pre-loaded with the driver that will make it and the 7690 sing sweet printerly music together. They are lying. And that lie is compounded by the fact that the driver we need cannot be downloaded from the HP website.
These fruity geek love-ins are the only occasions (aside from cock-ups such as their mapping software debacle) AppleFruit, record label, world dominator in the slick boy's toys department speaks. The rest of the time they keep very quiet. A spokesperson for Apple is never available for comment. It’s a sensible, productive strategy but somewhat ironic, given that Apple products are designed to facilitate our being social media blabbermouths.