Race Online 2012

Dec 13, 2011 No Comments by

Chances are if you’re one of the digitally dispossessed the government believes should be helped to get online, you won’t be reading this.  But you might know someone who’s an Internet Luddite, a Web refusenik or even a Tech Fogey.  Your mission, therefore, is to help Martha Lane Fox, Britain’s digital super-champ get everyone hooked up and browsing, surfing, emailing, Tweeting, liking, Digg-ing, Flickr-ing and all that guff.  The digital universe is desperate to lure fresh meat into its clutches and turn their analogue brains into binary mush.  Oops, went off-message there.  What we really mean is that the wonders of the web are out there and waiting to be discovered and for anyone in the UK to not be able to avail themselves of said wonders is just terrible.  Really bad.  Not good at all.

One possible downside to becoming a ‘digital champion’, whereby you pledge to give an hour of your time to help someone get online, is that by doing so ‘you agree to receiving information, ideas and offers from the digital champion network’ which makes it all sound less like a selfless, philanthropic venture and more like a brazen attempt to bombard good-natured digital Samaritans with direct-marketing crap.

Tech Fogey would be glad to help recruit more cyber-serfs but it’s not going to do so if the price is an inbox overflowing with tripe.

But have a look at the site anyway.  It’s here: http://raceonline2012.org/about-us

Or have a gander at Martha Lane Fox’s site: http://www.marthalanefox.com/

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